Gigged Page 23
knolling
labor and
marketplace
mentors
New York City office
operator assemblies
operators (frontline workers)
origin and theory of
positive touchpoints
subcontractors and
TechCrunch Disrupt 2017 and
worker benefits
worker earnings
worker equity packages
See also Knox, Anthony; Rahmanian, Saman; Schwartz, Emma; Teran, Dan
Manjoo, Farhad
Mas, Alexandre
McDonald’s
Mechanical Turk (Amazon’s crowdsourcing marketplace)
crowd workers
Dynamo (crowdworker action website)
“good work” tasks
Human Intelligence Tasks (HITs)
purpose of
Turker Nation (online forum)
Turkopticon
worker income
See also Milland, Kristy
Medicare
Mehta, Apoorva
Milland, Kristy
millennial generation
minimum wage
Arkansas
Facebook and
Managed by Q and
Mechanical Turk and
New York State
tipped work and
Uber and
United Kingdom
Upwork and
Mishel, Lawrence
Munchery (restaurant delivery service)
Murray, Charles
National Bureau of Economic Research
National Domestic Workers Alliance
National Employment Law Project (NELP)
National Labor Relations Board
Nestlé
New America Foundation
New Deal
New York Taxi Workers Alliance
New York Times
New York Times Magazine
Nixon, Richard
Obama, Barack
oDesk (freelance marketplace). See also Upwork
O’Grady, Frances
Pallais, Amanda
pedicabs
Peers.org (sharing economy support)
pensions. See also retirement security
Perez, Thomas
Pollack, Ethan
Postmates (courier delivery service)
poverty
Prehype (startup accelerator)
Quartz (business news website)
QuickTrip
racism
Reich, Robert
remote talent workers
retirement security
401(k)
contingent workers and
decline in
economics and
Honest Dollar (independent worker retirement savings)
Managed by Q and
Peers.org (sharing-economy support)
pensions
portable benefit programs
Social Security
traditional employees and
ride-hailing services
A-Ryde
income of drivers
Juno
platform cooperativism and
tips and
See also Lyft; Uber
Rolf, David
Salehi, Niloufar
Samaschool. See also Davenport, Terrence; Foster, Gary; Green, Shakira; Logan, Kristen
Samasource
Schneider, Nathan
Scholz, Trebor
Schwartz, Emma (Managed by Q employee)
Schwarzenegger, Arnold
Screen Actors Guild
self-driving cars
Shea, Katie
Shieber, Jon
Shyp (shipping service)
sick days
Silberman, Six
Snapchat
So Lo Mo (social, local, mobile)
Social Security
SpaceX
Sprig (restaurant delivery service)
Starbucks
Stern, Andy
Stocksy (stock photo cooperative)
subcontractors
Arise and
earnings
Managed by Q and
Silicon Valley and
Sundararajan, Arun
Sweet, Julie
SXSW (South by Southwest)
Taft-Hartley Act
Take Wonolo (staffing agency)
Target
TaskRabbit (odd job marketplace)
taxi industry
EU regulation and
New York Taxi Workers Alliance
tips and
Uber and
US statistics
See also Lyft; ride-hailing services; Uber
TechCrunch (blog)
TechCrunch Disrupt
temp workers and agencies
early history of
earnings
freelancers versus
injury rate
Kelly Services (“Kelly Girls”)
Manpower
permanent employees versus
Silicon Valley and
“temp worker” as a category
US statistics
work satisfaction
Teran, Dan
Tischen (labor marketplace)
Ton, Zeynep
Trader Joe’s
trucking industry
Trudeau, Kevin
Trump, Donald
Try Caviar (food delivery service)
Turker Nation (online forum)
Turkopticon
Twitch (live streaming video platform)
Twitter
Uber (ride-hailing service)
180 days of change
affiliate marketing program
driver-led activism and protests
Drivers’ Guild and
FTC charges of exaggerated earnings
funding
growth of
guaranteed fares
history of
independent contractor model
lawsuits and legal issues
“No shifts. No boss. No limits” pitch
Pandora partnership
politics and
price war with Lyft
rating system
self-driving cars and
surge pricing model
SXSW and
taxi industry and
tips and
Uber Freedom (Facebook page)
#Uberspotting
UberX
unions and
valuation
worker benefits
worker earnings
worker equity packages
worker expenses
Xchange Leasing
See also Campbell, Harry; Husein, Mamdooh; Kalanick, Travis; Leadum, Mario
“Uber for X” model
“Uberization” of work
UN International Labour Office
unemployment
unemployment benefits
unicorns (high-valuation startups)
Unionen (Swedish white-collar trade union)
unions. See labor and trade unions
United Construction Trades and Industrial Employees Union
Universal Basic Income (UBI)
UPS
Upwork (freelance marketplace)
US Department of Labor
USA Today
venture capital
gig economy and
Google Ventures
Managed by Q and
TechCrunch Disrupt and
Uber and
venture capitalists
VentureBeat (blog)
Walker, Anthony
Walmart
Warner, Mark
Warren, Elizabeth
Washington Post
Washio (on-demand laundry startup)
WeFuel (on-demand fuel startup)
Weil, David
Winthrop Rockefeller Foundation
Wired (magazine)
Woodhead, Carole
workers advocacy group
s
workers’ compensation
Xchange Leasing
Y Combinator (tech incubator)
Yelp (user review website)
Zaarly (online marketplace)
Zirtual (virtual assistant services)
Zuckerberg, Mark
About the Author
SARAH KESSLER is a reporter at Quartz, where she writes about the future of work. Before joining Quartz in 2016, she covered the gig economy as a senior writer at Fast Company and managed startup coverage at Mashable. Her reporting has been cited by The Washington Post, New York magazine, and NPR. You can sign up for email updates here.
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Contents
Title Page
Copyright Notice
Dedication
Preface
PART I
The End of the Job
1 A Very Old New Idea
2 No Shifts. No Boss. No Limits.
3 The Best of Bad Options
4 Uber for X
PART II
Sunshine, Rainbows, and Unicorns
5 Like an ATM in Your Pocket
6 Uber Freedom
PART III
Fine Print
7 A Competing Story
8 Don’t Call Us
9 The Good Jobs Strategy
PART IV
Backlash
10 The Medium Is the Movement
11 Uber for Politics
PART V
The Future of Work
12 Pivot
13 A Very Serious Issue
Epilogue
Acknowledgments
Notes
Index
About the Author
Copyright
GIGGED. Copyright © 2018 by Sarah Kessler.
All rights reserved. For information, address St. Martin’s Press, 175 Fifth Avenue, New York, N.Y. 10010.
www.stmartins.com
Cover photograph: woman in car © lightpost/shutterstock.com
The Library of Congress has cataloged the print edition as follows:
Names: Kessler, Sarah, author.
Title: Gigged: the end of the job and the future of work / Sarah Kessler.
Description: New York: St. Martin’s Press, 2018. | Includes bibliographical references and index.
Identifiers: LCCN 2018000121 | ISBN 9781250097897 (hardcover) | ISBN 9781250097903 (ebook)
Subjects: LCSH: Temporary employment—United States. | Flexible work arrangements—United States. | Labor—United States. | Labor market—United States.
Classification: LCC HD5854.2.U6 K47 2018 | DDC 331.0973—dc23
LC record available at https://lccn.loc.gov/2018000121
e-ISBN 9781250097903
Our ebooks may be purchased in bulk for promotional, educational, or business use. Please contact the Macmillan Corporate and Premium Sales Department at 1-800-221-7945, extension 5442, or by email at MacmillanSpecialMarkets@macmillan.com.
First Edition: June 2018